These days, when customers are deciding on a purchase, they start by looking online. So it is vital that when they land on your site, you keep them there and make any purchase a simple process for them. 

As ecommerce rises with popularity, it’s only natural that the number of online shoppers worldwide rises along with it. According to statista.com, in 2019, the number of digital buyers is at 1.92 billion. That’s 25.6% of the 7.5 billion people in the world. This means one out of every four people you see around you is an online shopper. The number of online shoppers is expected to continue to grow to an estimated 2.14 billion by 2021. With an expected world population of 8 billion, that means 26.8 percent of the global population will be digital buyers – a 1.2 percentage point increase from 2019.